Statistics with expert analysis
Smarda Analytics
User behavior. Interactions. Revenue.
Understand how people find you and which channels drive business. Smarda Analytics connects direct visitor measurement with your shop’s actual orders and revenue. All in one place.
Measured directly on the server
More data. More success.
Your visitors are there, even if a tracking script can’t see them. With or without Meta or Google pixels.
Smarda Analytics records page views as soon as a request reaches your website. The data comes from our servers’ access logs—not from Google Analytics or a tracking cookie.
This also includes visits where cookies are rejected or an ad blocker is active. Detected bot traffic is separated from human visits.
Two use cases. One dashboard.
All the data for your online stores and websites
Online shop statistics
See what drives business.
Connect visitors and traffic sources to actual orders and revenue. Conversions are matched against real orders in your store instead of relying solely on reported tracking events.
From visit to business results.
The order analysis is based on the information stored in the shop, such as order date and time, amounts, customers, payment methods, and status.
Website statistics
Analyze and manage visitor behavior
Which channels bring people to your website? How is usage changing? See where your visibility is growing and which content is being viewed. Even without an online shop.
Is your goal inquiries rather than page views?
Visitor numbers show reach. Whether they lead to contact can only be assessed if the respective action is tracked as a conversion.
Utilize results
From overview to maximizing success.
Keep track of developments and explore the questions that matter to your business. In the order analysis, you can combine criteria such as customers and payment methods to find your own perspective on the numbers.
Which pages are accessed?
See how page views develop. This gives you a picture of how your website is used based on individual visits.
How is your revenue developing?
View revenue trends based on actual shop orders. Compare time periods and identify changes over time.
Good to know
Clear numbers.
Honest context.
Are page views the same as visitors?
No. A visitor can view multiple pages. Visitors are counted per day. Anyone who returns on multiple days is counted again on each of those days.
Can every traffic source be identified?
Not always. If referral information is missing, an access cannot be clearly attributed to a channel. Direct measurement also captures visits without a tracking cookie, but it does not replace missing referral information.
When does a visit become a conversion?
When the desired action is recorded. In a shop, conversions are matched against actual orders. For websites, an action such as an inquiry must be recorded as a conversion. A page view alone does not count as a contact.